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Platinum Level Membership

Skill Set No. 1 – Master Embroidery Skills

How To Start An Embroidery Business

Planning Your Embroidery Business

In this module, you will do all of your Preliminary planning for your embroidery business. I will also show you how to:

  • Set Your Goals
  • Research for your Equipment and Software
  • Plan & Organize each area of your business & Configure your Floor Space & Create your Floor Plan
  • List of Other Tools you will need
  • List of all Supplies you will need
  • Many downloadable forms and How to sheets
  • Planning Sheets

Building The Foundation Of Your Embroidery Business Workbook 
With this workbook, you will work step by step through the entire process of setting up your business.  You will have weekly lessons to complete towards reaching your goals. This workbook is going to make it easy to stay on track with your lessons and goals!

This workbook is going to take you from the moment you start your program all the way through to growing your business.  This is going to be an invaluable tool for you!  

Embroidery Basics

Inside of Embroidery Basics, you will find multiple videos in each category on where to learn the basics of how to hoop your garments, Design Placement and more.

You will receive easy to understand instructions that include many basic techniques…such as:

Red ArrowBasic Set Ups & Tools – You are taught many basic setups and tools that you need to use. How to change a cone of thread, how to change a needle, how to change a bobbin and the basic tools for each.

Red ArrowEmbroidery Backing & Toppings – You are given very specific guidelines for selecting the right backing/stabilizers to use for each of the different fabrics.

Red ArrowEmbroidery Thread Tensions – You are taught how to set your tensions and the best tools to use and how to keep your embroidery thread tensions balanced so that you avoid bird nesting and have great quality stitching.

Red ArrowFavorite Embroidery Backing Recipes – I even share my favorite backing/stabilizer recipes for most fabrics along with the Style Numbers of each one and the source for my backings to make it easy!

Red ArrowEmbroidery Hooping Guidelines – Easy to follow guidelines with pictures showing you many garments along with what backing & needles to use for different types of garments avoiding mistakes!

Red ArrowEmbroidery Placement – A Placement Chart for the Left Chest or Right Chest embroidery design applications and Guidelines are given for placement for all of the most popular applications on garments as well as linens!

Red ArrowEmbroidery Finishing – How to finish a garment to create that quality presentation whether it is a sample or a completed order for a customer! Finishing a garment properly is huge in how your customer will perceive your quality!

Red ArrowEmbroidery Machine Maintenance – How to maintain your machines on a daily, weekly, and monthly basis with forms to keep track of your maintenance.

I share my insider secrets from over 30 years of experience that you can’t find in any classroom. What this means to you is less trial and error! I once had a teacher tell me that “Smart people learn by their mistakes, but Smarter people learn from other people’s mistakes!” That is what I want for you! There is no reason for you to go through what I did, you can learn and profit from my mistakes!

Simple Step by Step Instructions For Embroidery Repairs!

StitcheraserI give you simple step by step instructions on how to repiar those horrible mistakes that we all try so hard to avoid!  Unfortunately, eveyone makes a mistake now and then, but you need to know how to save those expensive garments when mistakes do occur!  Repair almost any mistake instead of starting from scratch!  Sometimes you have garments taht cannot be replaced!  It is very important to have the skills to be able to fix these mistakes just in case youhave items that customers have brought in to you and you do not have any way of replacing these items!

“Step by Step Embroidery Techniques For Many Types Of Items”

Inside of Embroidery Techniques, you will find multiple videos and will receive Step by Step Instruction for many basic items. I show you where to place your designs, how to hoop your garments, sew out your designs on many items such as:

Knit Shirts – Polos – Golf – Staff Shirts – Sweatshirts – T-Shirts – Woven Shirts – Knit shirts and woven shirts can be embroidered in many different locations, but the number 1 placement is the left chest. I show you how to hoop them properly, how to place them into the machine so that nothing gets caught and then how to run the actual design. There are many tips and tricks throughout all of the videos.

How To Embroider CapsHow To Embroider Caps – Many people struggle with caps! This should not be. Caps can be your biggest money maker! I show you step by step how to easily hoop and embroider a design on a cap! There are many different types of caps and you must master each one in order to be able to offer your customers a good selection. You want to be able to embroider the cap on the front and sides in one hooping and I show you how to accomplish this. I have a very simple method for this.

How to Embroider Jackets – The most popular placements are Left Chest, Sleeves and Jacket Backs.  The techniques that I use are simple and will apply to vests also with the exception of sleeve applications.  I also have an article on how to apply Athletic twill on jacket sleeves. I show you how to determine placement for the jacket back, with and without a hood.

How to Embroider Linens – I show you how to embroider a tablecloth and napkins.  I give you a placement chart for many other linens, such as Sheets and Pillowcases, Towel Sets, Duvet Covers, Pillow Shams, Gift or Decorative Pillows, Shower Curtains and even a Bath Mat. Monogrammed Linens make very welcomed Bridal gifts and House Warming gifts.

How to Embroider PatchesHow To Make Patches – Patches are very easy to make as long as you only have a small quantity. This is a simple way to create company patches if you have a customer that only has a few employees and furnishes their uniforms. I show you how to embroider a name on a patch blank. This series of videos will show you in a step by step method how to prepare your fabric for your patches, how to set them up, how to hoop your fabric, how to finish your patches.

Belts & Straps – In these videos, I show you how to embroider a Karate Belt, however, the same method can be used for any type of belt, strap or ribbon that a customer wants embroidered. I show you a simple method to accomplish this embroidery using your hoops so that you do not have tong to purchase any other attachments or clamps.

How to embroider a Tote BagBags – In these videos, I show you how to embroider bags using a hoop and I also show you how to hoop a bag using a clamp. Bags make great gifts and can be embroidered with monograms or with corporate logos.

Blankets –
In these videos, I show you placement, how to hoop and embroider a fleece blanket and a suede fabric blanket.  They are easy to do and are another item that makes a great gift for weddings, anniversaries, birthdays, graduations,  and even for that loved one in a nursing home.

How to Embroider Toilet PaperMiscellaneous Items – 
In these videos, I show you how to embroider several miscellaneous items, such as toilet paper, a Christmas stocking, a Wine bottle bag, and even a Bridal Handkerchief.  Every one of these items makes great gifts.  I love to embroider the Toilet paper and include it in a set of Towels for a Wedding gift! Not only do the recipients love it, it always creates a smile on their face!

 … and much, MUCH More!

“Step by Step Embroidery Design Basics”

If you will spend a few minutes per day in my programs learning how to create those WOW designs, you will be able to develop the skills that you need to make it happen! 

These videos will give you the skills to tackle embroidery jobs that you previously had to turn down. The skills learned from these videos will greatly increase your monthly revenue!  You will learn how to create Small Lettering and be able to apply all of the right settings for the different types of fabrics.  


Embroider Small LettersHow To Embroider Small Letters – Small lettering can be an issue for many people especially when they are first starting out with their embroidery business. I show you how to create small lettering that will sew out great on any type of fabric. I even give you the right settings to use for your lettering designs. I use the Pulse software but these same settings will work in any embroidery design software. The names of your tools may not be the same as mine, but your underlay, pull comp, and density settings will be present in your embroidery software.

Embroidery UnderlayHow To Use Embroidery Underlay Stitching – It is very important to understand what type of underlay stitching to use when you are creating your embroidery designs whether you are digitizing a design or setting up a design using basic lettering. Underlay is your foundation for your embroidery and it is very important to use the right type of underlay stitching in order to produce high-quality embroidery. I teach you how to use the different types of underlay stitching in your embroidery designs and lettering.

Embroidery Pull CompensationUnderstanding Embroidery Push & Pull Compensation – Every stitch type and segment of our design needs push or pull compensation added for high quality. Understanding Push & Pull Compensation is extremely important and is one of the basics of every design. I teach you exactly what your settings are that you should apply for your Pull Compensation and show you the difference in your push and pull compensation and I also teach you what settings to use for the different types of fabrics.

Skill Set No. 2 -Increase Quality & Your Confidence

Learning how to increase your quality of embroidery is extremely important and you want to strive to be the best embroiderer in your area of expertise.  What do I mean by that?  You must be able to offer the best quality embroidery for your area or niche market and be the go-to embroiderer that everyone wants to work with. This is not hard to do but it does takes time.

Embroidery Design Creation & Editing

I do not mean design digitizing when I say Design Creation & Editing.  You must become an expert at editing designs and making them production friendly so that they will sew out easily and quickly without any issues.  You want your designs to run without threadbreaks. They are a waste of your production time. 

Embroidery AppliqueEmbroidery Applique – There are several videos that show you step by step how to create one color appliques, 2 color appliques and more. I created an applique on a jacket back using several colors with a lot of embroidery added. I also show you a simple way to create the applique made from felt fabrics that are so popular with the school crowd and young adults! I even show you how to create the zig zag athletic twill look that can be done on uniforms. I show you how to set up an applique in the software.

3 D Embroidery on CapsPuff or 3D Foam Embroidery – Puff embroidery on caps is easy when you have the right instructions. I show you a simple method for applying the puff or foam embroidery on caps. If you want to create a single block letter on a cap, I give you Step by Step instructions showing you how to create the file for your puff embroidery design using your basic stock block embroidery font lettering that you have in your software. For most designs, it is best to have the file digitized by a professional and then you will follow this simple method for applying the foam.

How To Create MonogramsHow To Create Monograms – This is a full program teaching you how to create 1, 2, 3 and even 4 letter monograms using your standard embroidery fonts that you will find in your embroidery software and true type fonts. I show you how to create full sets of monograms ranging from 12 inches down to 1.5 inches. I also include a beautiful Medieval Font that I created for you. I offer it in many formats so that it will work in your software. I also include 2 true type fonts that can upload into your software that makes beautiful monograms.

Embroidery Design TemplatesHow To Create Embroidery Design Templates – In this program I teach you how to create basic left chest sized, jacket back sizes and cap design templates. This will save you a lot of time and once you have your templates created, all you have to do is change the letters, tweak the spacing and your design is ready to sew out. You can create your basic lettering designs in a very short time when you learn how to create these templates. I even include a chart with all of my settings on it.

How to create embroidery designs from shapesHow To Create Embroidery Designs Using Letters & Shapes In Your Embroidery Designs Software – In this program, I teach you how to edit fonts and shapes to create embroidery designs and lettering to match your customer’s logo. I show you three different types of designs and teach you, step by step, how I created each one so you will know how to do it. The first design is done with shapes and stock embroidery lettering. The second one is with stock artwork and a true type font. The third is done with a very narrow true type font that requires a lot of editing techniques.

How To Increase Quality 

A Whole Lot More…

Skill Set No. 3 – Mastering Pricing For Profit

How to Price Embroidery

 This is a full program teaching you how to create a pricing structure that will help you make the profit you have been looking for. This program includes many formatted spreadsheets to work with and create a pricing structure that will fit any type of pricing situation within your apparel decorating business!

  • Create Price Lists The Easy Way – Just follow the Step by Step System. Once you have Step 1 through Step 3 completed, your price list will automatically be created for you! You have formatted spreadsheets that can be used over and over. You will be able to create your price lists for any type situation very quickly and easily! When you update a cost change on your basic cost sheet, all of your figures are automatically updated creating a new price list without any additional time or effort! This is a huge time saver!
  • Create Pricing For All Your Apparel Decorating Services Beyond Embroidery    The same program is set up so that you can create price lists for each department within your business! Once you have your embroidery pricing structure in place, you can repeat the process and create additional price lists for all of the other apparel decorating services that you offer, a price that will create a profit for you in each area!
  • Grow your Business – Once you have your price lists created, you will always know when you are making a profit. You will bring in more money and grow your business more quickly!
  • Generate Price Quotes Quickly – This will bring in more customers! You will benefit from your ability to give your them customers and prospects an instant quote! Have you ever been in the position where you need to come down in your price to get a job that you really wanted? Your Price List Prep Sheet will show you exactly how far down you can go with your price and still make a profit. No guesswork! This feature is huge when you are in a bidding war!
  • Increase Your Sales – Your customers will have complete confidence in you and your ability to handle their order correctly and professionally. When you conduct business in a professional manner, have the right tools in place, a high-quality product, and great customer service, you can charge more. This works the same for the home-based business as it does for a business with a storefront.

Skill Set No. 4 – Organizing Your Embroidery Business

Business Organization Tools

Red ArrowEmbroidery Business Forms – You will receive all of the basic Business Forms that you need to run your business such as Customer Order Forms, Supplier Order Form, Embroidery Design Quote Form, Design Approval Form, Release Form, Log in Form, a Packing List and much more! These forms are all given to you in an Excel format so that you can customize them to fit your business needs.

Red ArrowEmbroidery Production Forms – You will receive the basic Production Forms that will help you to keep your workflow going smoothly such as Embroidery Machine Scheduler, Embroidery Design Worksheet, Embroidery Production Sheet, and Embroidery Spoilage Report forms. These forms are all given to you in an Excel format so that you can customize them to fit your production needs.

Red ArrowEmbroidery Production Tracking & Scheduling System  This is a combination log in, production tracking, and scheduling form. You will be able to track and schedule each job and know exactly how long the job is going to take. You will even know how many hours of embroidery work you have in house at all times.

Red ArrowEmbroidery Business Plan – This is a full program that will teach you how to plan out each area of your business and create a full embroidery business plan, one that you can use on a daily basis as your guide to running your embroidery business. I teach you how to create your 12 months Marketing Plan, how to create your Projections and even your Cash Flow report!

Red ArrowSimple Sales Tools– This is a full program teaching you how to create simple sales tools that will save you a ton of time and help you as you are waiting on your customers.  This gives you all of the tools that you will need and the customer is very happy when the process is shortened for him as well as you!

Red ArrowEmbroidery Design Quoting Tools – You will finally have the tools to use to quote your embroidery designs! I teach you how to quote designs quickly while the customer waits! No more having to get back to them with a quote and taking the chance that they will move on to someone that can quote a design quicker!

Skill Set No. 5 – Marketing Your Embroidery Business

Embroidery Business Marketing System

Red ArrowMarketing 101 –  This is the basics of how to get the word out about your embroidery business.  You learn steps of what it takes and how to do it.

Red ArrowMarketing 201 – Developing an automatic Follow Up System to follow up with your customers and create a system to prospect for new customers.

Red ArrowMarketing 301 Creating a web presence with your own eCommerce website.  Your prospects and customers want to know what you have to offer and be able to check you out before they will do business with you.

The “Platinum” is the perfect place to start if you have started your Embroidery business and want to increase your sales and profits. The skills that you will learn from The Embroidery Coach will help your business grow and these skills will be with you for the rest of your life!

You have all of this information at your fingertips!” A monthly investment of only 



an Annual Investment – 2 Months FREE!


The Embroidery Coach Guarantee



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